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Printing t-shirts is a business many people have thought about, since more and more clients are looking for original clothes at affordable prices. Everybody loves customized clothes, and men and women all around the world aim to have unique pieces of clothing, whether they buy them from a store or crate them themselves. Due to the increasing popularity of personalized t-shirts, the market has been invaded with all types of retailers, so if you are planning to start such a business, you should know that competition is fierce, and you have to be among the best on the market. For this reason, besides having a marketing plan, meaningful campaigns and a strong brand, you should also consider the technical knowledge. Even if you already are creative and skilful with editing programs, there is still place for improvement, because the custom screen printing field is very complex and you have to keep up with those who already work for some time in the branch. The process of printing fabric involves a lot of devices and methods, but it is actually similar to that of printing paper: ink is transferred to the printed surface from the stencil, through an extremely fine woven mesh.

This is the basic manner in which screen printing can be defines, but as a professional in this domain, this is not all you should know. The process involves many other techniques and elements, from heat to colour shades and digital graphics, but all these vary taking into consideration the clients’ requirements. There are special features applied for printing texts, and others for images, in order to obtain the neatest and most qualitative result. For those who own a screen printing company, this represents not only a business, but also an art which needs a lot of research and investments, not only in terms of money (to purchase the latest devices used by professionals), but also time and resources. There are many stages which have to be diligently followed, because if not, the resulting items will lack quality, clients will be disappointed and they will become detractors for your business. Firstly, an innovative design should be created, and afterwards, each step takes place: the stencil is moist in ink, the ink is transferred to the fabric after a rotation movement and then it is forced on the material, to fix the colours. Normally, the design is made using a stencil technique on an extremely delicate material, such as silk, and afterwards it is pressed through the mesh, and thus the material is printed.

The printing process also varies taking into consideration the size of the design, and there are three main categories: the standard size (the image or text only occupies a small part of the t-shirt), the over sized style (the design is covering the front or back of the t-shirt, without the sleeves or collar) and the all over design (which normally involves a pattern covering the whole t-shirt). For qualitative products and successful business, all these details must be known by the retailer.

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